REDEEM DIGITAL MOVIE USER EXPERIENCE
The objective of this site is to allow viewers to easily redeem streaming content and offer valuable rewards.
The audience is given a redemption code from a hard copy movie(DVD) and allowed to redeem it for digital download on any platform.
Wayfinding through the redemption process is articulated with a rewarding experience after they receive their digital movie.
MULTI-BRAND STRATEGY
Multiscreen devices and animated movie key art show a wide variety of content.
INSTRUCTIONAL MESSAGE
The viewer can see simple icons and messages to understand the site’s workflow.
PROMOTIONAL OFFERS
The user is enticed to return to the site after redemption of codes to get rewards. The audience is retained and upsell opportunities are created.
MOTION STUDY AND COMPONENT BEHAVIORS
INTRO ANIMATION JAVASCRIPT TEST
This intro animation helped establish the wide range of content offering.
INSTRUCTIONAL GRAPHICS
The user is guided through the redemption process with a preemptive visual cue.
Multiscreen Visual Design
