iBLAKESTUDIO | MEDIANAVI / M-GO RESEARCH
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MEDIANAVI / M-GO EXPERIENCE

“LIVING” USER RESEARCH + UX+D GUIDELINES

The MEDIANAVI/M-GO research informed product design teams and developed the core feature set and the “DNA” of MediaNavi/M-GO experience.

Creating the MEDIANAVI/M-GO product required multiple disciplines and teams creating a “Living” design platform. Industrial Designers, Marketing Executives, Product Engineers, Cultural Research Specialist and Interface Designers all collaborated on the thinking behind this research.

The initial concepts were based on user reactions to visual interface and user viewing habits, discovered and validated by user interviews, card sort testing, and A/B testing.

 

Motivation/Desire

Research/Evaluate

Discover

Define/Validate

Design/Concept

Prototype

Test

Measure/Review

USER RESEARCH + MEDIA BEHAVIORS

USER RESEARCH + TEST FINDINGS

USER RESEARCH + TEST SCENARIOS

INITIAL DESIGN PATTERN CONCEPT

INITIAL DESIGN LANGUAGE + UI GUIDELINES

PROTOTYPE / TRADE SHOW DEMONSTRATION / MEDIANAVI / M-GO EXPERIENCE

PROTOTYPE / DESIGN ITERATION / M-GO REFINED EXPERIENCE

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