In-depth marketing strategy, featuring the multitude of archetypes in the Harry Potter franchise. Each of the major themes and/or characters were presented in multiple websites, viral activities, microsites, and social/email campaigns. The tone and continuity were preserved and utilized throughout the design of the sites. Introduction to the “Triwizard Championship” opened a narrative that could be incorporated into many online activities.

http://movieweb.com/the-official-harry-potter-the-goblet-of-fire-website-goes-online/