One integral part of this Harry Potter digital marketing campaign is exploration. These design concepts use motion and iconography in the Marauder’s Map to navigate a theatrical website. As a user navigates the map and visual cues are provided along the journey
These style frames presented the “Marauder’s Map” navigation paradigm and the notion of traveling and attending wizard classes. The client who was very underwhelmed by other competitive creative was very happy with this navigation solution and creative content.